Albertsons Media Measurement Framework Analyzes Long-Term Customer Value
MediaPost
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Upfronts Day Three: Ad Tech Jargon And Brand Awareness
AdExchanger
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Crossmedia's Asghar Goes The Distance In NYC Cancer Walk
MediaPost
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Automotive TV Spending Down 18% In April
MediaPost
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IAB Releases 'Project Eidos' Campaign Standards To Reduce Ad Data Chaos
MediaPost
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ADWEEK Commerce Advantage: Retail Media Is About To Take Even More TV Ad Spend
Adweek
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Week of May 4 Evening News Ratings: Broadcasts Decline
Adweek
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Purpose and Practice: Transforming Health Brands for the Modern Consumer
Adweek
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Kimmel Avoided Trump Attacks In Upfront Monologue
MediaPost
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YouTube Pitches Advertisers, Offers New AI Bundles
MediaPost
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Maryland Law That Mandates 50% Ad Spend By Agencies Criticized
MediaPost
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Gray Media Appoints Two Senior Executives
MediaPost
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Boxing Platform, Media Lab Team Up To Create Cross-Channel Content
MediaPost
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NBCU Ads Leader Says Brands Are Still Betting on Late Night TV
Adweek
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Supergoop’s Lauren Weinberg on Mastering Human Centered-Marketing in an AI-Driven World
Adweek
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Outgoing Weber Shandwick CEO Jim O’Leary Joins Penta
Adweek
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Google Topples Apple As BrandZ's Most Valuable Brand
MediaPost
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Hinge Celebrates the Near Misses Behind Every Gen Z Love Story
Adweek
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Meta 2026 Ad Forecast: Approaching A Quarter Trillion Dollars
MediaPost
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Agencies Say New Cannes Lions Entry Rules Are ‘Burdensome,’ But Necessary
Adweek
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CMOs Have To Be More Tech-Enabled Than Ever – And So Do Their Agencies
AdExchanger
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Bloomberg Wants Contextual Targeting To Work In Live Video
AdExchanger
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The AI Chat Ad Frontier: What LLMs Change About Brand Safety And Control
AdExchanger
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Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up
AdExchanger
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Havas Media, IPG Veteran Greg Walsh Named CEO Unlock Health
MediaPost
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TikTok Invites Brands To Help Block Counterfeit 'Shop' Products
MediaPost
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Adobe's Semrush Partners With AI 'Vibe Code' Platform
MediaPost
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Netflix's 'Formidable' Upfront Pitch
MediaPost
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Google Knocks Apple Out of First Place on Kantar’s Most Valuable Brands List
Adweek
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Hertz Expands Digital Retail Presence With EBay
MediaPost
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Consumers Don't Hate AI Ads - They Hate Bad Ads
MediaPost
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Affordability Is Also An Attitude
MediaPost
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Court Urged To Reconsider Meta Liability Over Recommendations
MediaPost
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Voice Actors Sue Tech Companies Over AI Training
MediaPost
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Upfront Sports Market Advertising, Audience Scenarios
MediaPost
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Comcast Connects 'Universal Ads' To AI Via MCP
MediaPost
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Dads Log Off, Pick Up Laundry: Post-Covid Work Shift Rewrites Playbook For Marketers
MediaPost
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Retail Advertising Firm Stratacache Liquidates Its U.K. Business
Adweek
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YouTube Wants to Be a Home, Not a Launchpad
Adweek
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EXCLUSIVE: Amazon Scraps Planned API Fees After Backlash From Tech Firms
Adweek
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YouTube Goes All-In on Creator Shows, Pitches Itself as the Future of Media
Adweek
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Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent
MediaPost
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WBD Upfront: New Ad Solutions, Real-Time Dashboard
MediaPost
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Havas Wins Tourism Madrid Media, Creative Account
MediaPost
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ADWEEK Innovator 50 Entries Now Open for 2026
Adweek
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Deal Reached With Hackers In Canvas Learning Systems Attack
MediaPost
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Government Subpoenas 'Wall Street Journal' In Probe Of Media Leaks
MediaPost
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Cate Blanchett Co-Founds AI Permissions Registry
MediaPost
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iHeartMedia Expects Strong Programmatic Gains In 2026
MediaPost
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Upfronts Day Two: Dancing And Data
AdExchanger
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OpenAP Unifies Big Nine Member 'Outcome' Measurement
MediaPost
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The Audacity Of 'Baywatch,' Other Upfront Notes
MediaPost
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How CMOs Should Actually Think About ROI
Adweek
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Amazon’s Alexa Is Powering a New Era of AI Shopping, and It’s Poised To Shake Up Ecommerce Advertising
Adweek
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Warner Bros. Discovery’s Upfront Was All About Performance
AdExchanger
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AI Agents Are Coming to Netflix to Grow Its $3 Billion Ad Business
Adweek
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Netflix’s Nicolle Pangis on Measurement, AI, and the Future of Streaming Advertising
Adweek
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Forget Dances. TikTok Wants People To Shop
AdExchanger
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MS NOW Reveals New Show Names Ahead of Debuts
Adweek
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Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads
Adweek
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Jeep Wrangler Marks 85 Years With Muscle From Captain America
Adweek
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TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads
Adweek
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Upfront Focus: Linear Unchanged, Shift To Social Video, CTV
MediaPost
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Google Unveils Line Of AI-Enabled Laptops
MediaPost
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Zoom’s Next Act
AdExchanger
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With Breeze Airways Partnership, Archer Roose Turns to Travel to Build Its Brand
Adweek
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Never Trust A Sponsored Result; Brokering A Peace
AdExchanger
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'Googlebook' Emerges As A New Line Of AI-Enabled Laptops From Google
MediaPost
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An ABC First: All Scripted Shows Renewed, More 'Monday Night Football'
MediaPost
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Threads Tests AI Integration, Angers Users
MediaPost
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