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Discounts Don't Always Work Post-Holiday
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Holding Company Of The Year: WPP Media
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The Trade Desk’s Jeff Green Says 2026 Will Be ‘The Best Year Yet’ for the Open Internet
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Streaming Ratings, Week of Dec. 1: Stranger Things Stays No. 1
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Inside the Agentic Operating System Code and Theory is Teasing at CES
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What Ads in LLMs Could Look Like by 2027
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Christmas Is Over. So Is Effective Advertising.
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Havas Will Use AI to Redefine What Agency Work is Worth
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Programmatic Periscope: Media Buyers, Sellers Partner To Achieve Transparency
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EXCLUSIVE: WPP Media Appoints Angela Steele as US Chief Client Officer
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NBCU, RPA Strike 'First' Live Agentic-To-Agentic Deal
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NBCU Sells Out Winter Olympic Games, 'Highest Grossing' Ever
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Channel Surfing The Future, With NBCU
AdExchanger
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Why 2025 Marked The End Of The Data Clean Room Era
AdExchanger
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Rob Riggle Is the Guac Guru In Avocados From Mexico’s AI-Powered Super Bowl Play
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In The AI Of The Beholder; Expanding The Sphere Of Influence
AdExchanger
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Yahoo DSP Advances Agentic Media-Buying Models
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Lego Bets On Smart Play To Modernize Bricks
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Stagwell Taps WPP Veteran To Lead Allison WW, Expand Healthcare Ops
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Havas Touts Second-Mover Agent Deal, Did It Book A Meeting Through The First?
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Who Would Have Predicted This: Google Opens Once-Prohibited Ad Market
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Travel Media Emerges As Fast-Growing Alternative To Retail Media
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Albertsons Aims To Show What In-Store Ads Actually Deliver
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Threads Reportedly Testing Chat-Based Gaming
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Meta Halts Global Sales Of New Ray-Ban Smart Glasses
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AdExchanger Launches Programmatic AI, Expanding Its Leadership In Intelligent Media
AdExchanger
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Omnicom Reveals New Big 3 Influences: People, AI, Influencers - In That Order
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IAB Tech Lab Unveils Roadmap For Agentic To Scale AI
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PMG Acquires Influencer Agency Digital Voices
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VAB Pushes Broader Guarantees Based On Households, Persons 2+
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We're Constantly Rewriting Our History
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Omnicom Works With Google To Create AI Agents
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Agency Tech Giants Mediaocean, Basis Announce 'Foundational' Partnership
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Google Promotes Android XR At CES 2026
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Retail Media Network Planned For Airports
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Havas Media Network Named AOR By Early Warning Services
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Amazon Brings Voice Assistant To The Web, Expanding Ad Reach
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Independent Agency Of The Year: PMG
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Not Just Netflix, YouTube: Lest We Forget All Digital Video
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iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
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Arrival Of Golden Globes Marks Start Of 3-Month Awards Season
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AI Agents Are Taking Over NBCU’s Linear TV Buys
AdExchanger
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Access Granted: How Amex Is Crafting the New Premium Experience
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Beko Europe’s Marco Brucato on Scaling Ecommerce Without Losing Local Relevance
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NBCU Breaks Winter Olympic Ad Sales Record With Sellout
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Viewers Don’t Just Want To Watch Your Ads. They Want To Interact With Them
AdExchanger
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CTV Ad Platform tvScientific Gets Closer To The Bidstream With OpenX’s New API Suite
AdExchanger
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Pinterest Shoppable CTV Series Turns Pins Into Purchases on Roku
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Equinox’s New Year Campaign Undercuts AI Slop With Human Portraits
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The Secret to Brand Visibility in the LLM Era
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Walmart Opens Up Ads in Gen AI Shopping Agent Sparky
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DoubleVerify Partners with IMDb, Providing Advertisers with Media Quality Data
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Monday briefing: Will a ban on advertising junk food help to tackle obesity in the UK?
The Guardian
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The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover
AdExchanger
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Be-wear More Ad Networks!; CES Is Much Ado About AI
AdExchanger
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In Memoriam Addendum: The Corporation For Public Broadcasting
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Kennedy Center And Trump: Maybe TV Ratings Aren't His Specialty
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Omnicom-Interpublic Merger Accelerates Power Shift Toward Media, Data: Bank of America
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WPP Debuts Hub Of 'Super Agents' At CES
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When Research Is Treated Like A Crime
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TikTok Launches Immersive Hub For Sponsored Sports Content
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Samsung Ads Releasing Lower-Funnel 'Walled Garden' Data
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Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers
AdExchanger
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Alcohol Abuse Pill Company Targets Suburban NYC Commuters
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Mystery Maven Coben Headlines New CBS True-Crime Show
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Reddit Uses AI To Personify 'Top Audiences' For Advertisers
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Comcast Completes Its Spinoff Of Versant Media Group
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PubMatic Goes Agentic, Unveils Agent-To-Agent Media Buys